Gift Basket Business
The place to explore the triumphs, challenges, and experiences gift basket business designers face in this wildly creative industry. Hosted by Shirley George Frazier, the world's gift basket business expert, author, and chief basketologist at GiftBasketBusiness.com.
Episodes
100 episodes
3 Action Steps for Success | Episode 100
In this final podcast episode, I share three ways to start and keep your business thriving no matter what's occurring in your area or around the world.Thank you for subscribing to Gift Basket Business, and be sure to rate the podcast th...
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5:23
A Different Way to Buy Gift Basket Products | Episode 99
What is your first thought when you see products in retail stores that are perfect for your gifts and baskets?Immediately buy as much as possible? Ask customer service if they have more in stock? Find out...
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9:51
Your Non-Home Workspace Options | Episode 98
A homebased environment may be where your business starts, but at some point, your business may outgrow that location. Where else can you set up your enterprise?This episode provides three options which may be appropriate or, if not, wi...
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9:12
How to Get Newspaper Publicity | Episode 97
Reports about newspapers' demise may be true regarding their revenue, but you still have opportunities to have a feature story written about your beautiful gifts and gift baskets.Do you know which newspaper sections are your target, and...
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10:48
Design and Cost Cutting Options | Episode 96
As prices for raw materials continue to increase, where are the areas to decrease expenses?Do you need to buy everything at a premium price, or are there ways to keep more money available for marketing by finding alternatives to how you...
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13:40
Can I Recycle That? | Episode 95
Becoming conscious about how our gift basket supplies participation in pollution is a common concern. Thankfully, there are products we can use that are recyclable, eco friendly, and organic, leaving no footprint in the earth's atmosphere in th...
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9:56
Three Reasons Not to Start this Business | Episode 94
Want to start making and selling gift baskets right away? Wait a minute! There are good reasons to turn your creativity into a lucrative business, and there are reasons to think wisely and decide if this is the time to build an enterprise.<...
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10:13
Five Good Sources You Overlook | Episode 93
Good information is available to build your business. Of course there is GiftBasketBusiness.com, and that's just the beginning. This episode introduces you to five more sources waiting for you to ex...
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14:11
Website Checkups You Can Handle | Episode 92
If you haven't reviewed your website in at least four months, it's time to give it a look. Why? Your customers may be ordering a gift you no longer offer, or perhaps someone is emailing you on your contact form, and the form is broken.T...
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14:07
Protecting Your Inventory | Episode 91
What's your first step if you walk into your studio and find that you've been robbed or that a flood has damaged everything in the room?Hopefully, you have insurance that will cover the loss, but it's not enough to have insurance. You m...
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10:49
Six Tips to Work with a Retailer | Episode 90
How would you feel to collaborate with a large or small retailer to create a successful in-store special event?Such an opportunity is possible, but you must plan ahead to not only reach the person in charge but also choose the right ven...
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13:59
Making Sales Decisions Without Fear | Episode 89
You can feel lots of anxiety when receiving an order, especially when it's your first sale or the first big sale from a corporation. Such excitement may compel you to cave in to all types of requests from the client, but it's smart to think bef...
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12:25
Creating Customer Relations | Episode 88
How do you maintain information about your customers? Do you keep the details all in your head, or is a computer program where you store the details?Customer relationship management programs have been around for years, and setting up or...
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12:24
Your Three Step Presentation Plan | Episode 87
How do you plan what information you'll share at that first presentation with a corporate client?There's more to presentations then telling them you make gift baskets and hoping they'll reach for the corporate checkbook. This episode pr...
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10:24
How Incentives Boost Your Revenue | Episode 86
What does your incentive program include?If you have such a program for business or have never considered one, this episode is for you.Don't have a program? Hear why incentives have strong potential to increase income.Ha...
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10:32
What Do You Do All Day? | Episode 85
What is your process when entering your studio each day? Do you have a plan of action, or do you wing it, allowing time to whittle away so you convince yourself that you're making progress?This episode encourages you plan your day's act...
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11:27
Does Competition Really Exist? | Episode 84
What word characterizes the retailers in your area who sell similar gifts and baskets you make?Do you call them competitors, or are they simply others who sell gift baskets?This episode puts a different spin on the words competi...
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11:20
Saying No to a Bad Sale | Episode 83
Must you agree to every sale? You may want to approve every order that comes your way, but that decision is sometimes hazardous for your business and your health.How do you decide which orders are for you and which ones are not? This ep...
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11:38
Operate Your Business to Sell It | Episode 82
Your business is growing steadily, and revenue is strong, but is what you've created a business that someone else will buy? Have you been thinking about selling and what it takes to set up your business for sale?This episode reveals thr...
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11:05
How to Specialize a Group Order | Episode 81
There are some sales for multiple gifts where you will make every gift basket the exact same. Then there are sales where the order is for multiple people within the same office. That's when your magical skills create designs that take each rece...
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12:22
Creating a Successful Membership Program | Episode 80
What if you had a steady source of income through your own gift basket of the month program? Such an endeavor is possible, but there is lots of research, planning, and preparation to ensure the success of your program.What are the compo...
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15:15
My Website is Copied. Now What? | Episode 79
What is your reaction when researching information online and finding your exact website, or part of your website, is part of someone else's site?Your heart certainly skips a beat, and your blood pressure may rise a bit, but after that ...
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9:46
Creating a Returns Policy | Episode 78
What's your response if a client asks for their money back?Will you agree, or have you created terms for your business that disallow a monetary refund?If you have not created a returns policy, now's the time to craft one and pos...
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13:18